For the past 20 years, Katie Delahaye Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies.

Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Winner of the 2006 New Hampshire Business Review Excellence Award for Media and Marketing, she writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to Measuring Your Public Relationships will be published in January. Prior to launching

• President News Group International
• Managing Director Media Watch Middle East

Mazen Nahawi is the founder and president of News Group International, a leading provider of business intelligence and media resource services and the driving force behind the ME Measurement Summits.

Mazen started his career in the Middle East as a journalist at Dar Al Khaleej 13 years ago and has since founded Media Watch, a leading provider of media monitoring and analysis services with more than 300 clients worldwide. The company, a member of MEPRA and FIBEP, is the organiser of the first annual PR Measurement Summit. He also co-founded Media Source, publisher of the Middle East Media Guide.

Nahawi is described by fellow measurers as 'a former PR pro turned measurement guru in the Middle East.

Jonas Rodny, Head - Corporate Communications, OMX

Jonas Rodny is currently heading up the corporate communications team at OMX. OMX is a leading expert in the exchange industry. OMX owns exchanges in the Nordic and Baltic region, and develops and provides technology and services to companies in the securities industry around the globe.

Prior to joining OMX, Jonas has had a career as a PR consultant, specializing in corporate communications, including reputation management, crisis and litigation communication, media training, and executive profiling programs. Among other things he held the position as Practice Leader for the Corporate Communications team in Stockholm for the US based PR-agency Hill & Knowlton. During his career as a PR-consultant Jonas has assisted companies like HP, Ernst & Young, Adobe and Vodafone.

Jonas Rodny has also co-authored several book and authored several articles dealing with the economic situation in Sweden when working for the Swedish Employer's Confederation.

Hania Tabet, Managing Director, TBWA\RAAD\PR

Hania joined the PR industry from the leading pan-Arab publishing house, Al-Iktissad Wal-Aamal Group in Dubai where she was covering a variety of editorial sectors mostly IT, travel and tourism.

Her fourteen years media background and extensive regional experience are reflected in her strong contacts and understanding of the Middle East media culture and dynamics.

Samih Toukan. CEO Maktoob.com

• CEO and Co-founder of Maktoob.com the first Arabic/English web mail and leading Arab Online community with over 2.7 million users

Ron G. Wolfe, Assistant Dean and Professor, Zayed University

Dr. Ron G. Wolfe, Assistant Dean in the College of Communication and Media Sciences at Zayed University, has worked in higher education public relations for 42 years. Formerly chair of the Department of Mass Communications at Eastern Kentucky University in the U.S., he is currently in his second contract at ZU, having taught public relations there from 2000-2004. Dr. Wolfe also served as Director of Alumni Relations at EKU and in that capacity, helped develop the Annual Fund Drive and the overall advancement program of the University. Following his 17 years in Alumni Relations, he returned to the classroom where he was honored as a Foundation Professor and the recipient of the Excellence in Teaching Award at the University. He and his wife Ruth have two daughters, Ashley and Raegan, and three grandchildren, Jackson, Katelyn and Heidi.

Sana Bagersh, CEO, BrandMoxie

Sana Bagersh is CEO of BrandMoxie, an advertising and marketing firm based in the UAE that offers fully integrated marketing services (www.brandmoxie.com). Bagersh is also Managing Director of Synovetics, a healthcare training consultancy that delivers continuing education courses to healthcare professionals. (www.synovetics.com). She also teaches Strategic Advertising and PR as adjunct professor at Zayed University in Abu Dhabi.

Tim Walmsley, Regional Director Middle East, Impact Porter Novelli

As Regional Director,, Tim Walmsley runs the Impact Porter Novelli network in the Middle East. With a background as a strategic planner, he is engaged on driving return on public relations objectives (ropro) for the multinational brands and Government entities investing in communications with Impact Porter Novelli. Tim has been with the Porter Novelli brand in the Middle East and Europe for nearly a decade, in Oxford and Paris before arriving in the UAE three years ago. Prior to that he worked in British Government, the European Commission and public relations agencies. His marketing experience ranges from plastics to sports - but all share a common denominator: if you cannot measure it, don't do it.

Rob Jones, Editorial Director, AME Info