Schedule & Venue
DAY 1 - 30 March 2008, 10:30-01:30 : Pre-event Exclusive Katie Paine Workshop
The Second Annual PR Measurement Summit will host a pre-event workshop on March 30 for professionals wishing to receive personal training in measurement best practice, dashboard technology, creating of measurement plans and implementation schedules. The multi-faceted workshop will be limited to a maximum of 50 registrants and will be conducted by Katie Paine. Registration fees for the pre-event workshop is $540 per person.
DAY 2 - 31 March 2008
Measurement’s focus on ethics, best practice, tools of the trade, client expectations and agency viewpoints |
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| Time | Topic | Main Speaker or Panel Chair | Company |
| 09:30 | Keynote opening speech: Importance of Measurement | Mazen Nahawi | Media Watch |
| 09:45 | Best practice: Definitions of measurements, What are output, outcome, outtake and impact? Aligning measurement to corporate objectives and communications goals | Katie Paine | KD Paine |
| 10:45 | Break | ||
| 11:00 | How to write communications goals and to measure them. | David Rockland | Ketchum |
| 12:00 | Tools of the trade: Dashboards and field studies. How to make Sure tools are aligned with best practice guidance and making sure they work effectively | Katie Paine | KD Paine |
| 13:00 | Lunch | ||
| 13:30 | How to measure the ROI of public relations. How to create a public relations scorecard. | David Rockland | Ketchum |
| 14:30 | Case study + Panel discussion: Measuring the effectiveness of PR campaigns working to build global brands |
Tim Walmsley Sana Bagersh Nader Elmir |
IPN Brandmoxie Dunhill |
| 15:30 | Break | ||
| 15:45 | Case study - Fundraising |
Dr. Ron G Wolfe | Zayed University |
| 16:30 | Measuring the effectiveness of financial PR | Jonas Rodny | OMX |
| 17:15 | Measuring the effectiveness of Sports Sponsorship (Case study + Panel discussion) |
Donal Kilalea Alun James |
Promoseven Four Communications |
| 18:15 | Summary / Close of day | Katie Paine | KD Paine |
| 18:30 | Networking - cocktails | ||
DAY 3 - 1 April 2008
Case studies and panel discussions |
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| Time | Topic | Main Speaker or Panel Chair | Company |
| 09:30 | Measuring Journalistic Integrity | Mazen Nahawi | Media Watch |
| 10:00 | How to evaluate PR performance in a diversified global holding group (Case study + Panel discussion) | David Rockland Hania Tabet Hassan Al Saleh |
Ketchum TBWA Raad TRACCS |
| 11:00 | Measuring PR on the Internet: How important is this and how can it be measured. (Case study + Panel discussion) | Katie Paine Samih Toukan Rob Jones |
KD Paine Maktoob AME Info |
| 12:00 | Break | ||
| 12:15 | Case study + Panel discussion: Measuring the effectiveness of Public affairs, CSR and Community relations. | Ammara Khan | H&K |
| 13:15 | Awards ceremony – MEPRA/IPR/IPRA statements | Katie Paine | KD Paine |
| 13:30 | Close | ||
