Introduction
The second Middle East Measurement summit will once again provide a forum for information, knowledge sharing and best practice in all matters related to research and evaluation of media coverage and related communication issues.
It will comprise expert presentations and discussions among leading professionals from the marketing and PR industry - ranging from corporate best practices to case studies and practical measurement principles - designed to help communication executives better position public relations programmes as strategic and demonstrate the value of PR to a client's or organization’s bottom line.
This year there will also be increased focus on the Internet and its impact on PR as well as specific industry panels discussing among others the effectiveness of PR campaigns building global brands, sports sponsorship and corporate social responsibility.
This summit is intended for professionals in public relations, communication and/or marketing from corporations, agencies and government and will provide opportunities to consider best practice applications, discuss professional issues with peers, consult with experts and make new business contacts.
Attendance is strictly limited to 200 people. Registration fees are $150 charge for students, Media Watch clients, MEPRA, IPR and IPRA members and a $250 charge for all other attendees
Mazen Nahawi
President, News Group International
Managing Director, Media Watch Middle East
Sponsors
