Awards

Introduction

The Middle East is home to many talented public relations agencies and practitioners; the industry has been growing rapidly and, in a period of less than 10 years, most serious business’s in the region recognizes the importance of public relations.

Despite the strides being made, many in the region’s PR industry, and their clients, continue looking for ways to show the true value of their efforts. The fact that many clients question the true value of PR means their respect for and subsequently their investment in PR is woefully inadequate and does not reflect its importance on their brands and reputation.

The Annual PR Measurement Summit is out to change that. Our seminars and workshops will establish definitive criteria that will allow PR professionals and clients alike to measure the impact of public relations.

A crucial part of the Summit will be recognizing those in our industry who have already taken the lead in establishing measurement as an integral part of their PR practice. We are pleased and honored to invite you to the 2006/2007 awards by submitting your entry in either, or both of the following awards categories:

Agency of The Year

Awarded to the public relations agency that Has demonstrated the best commitment and best Implementation of PR measurement practice Across all of its agency and client-related operations.

Measurement Professional of the Year

Awarded to the public relations professional who has best Demonstrated unique and consistent innovation and prominent contribution Through established measurement reporting tools such as Output reports, intelligence narratives, dashboards, surveys.

Criteria

AGENCY OF THE YEAR

Awarded to the public relations agency that has demonstrated the best commitment and best implementation of PR measurement practice across all of its agency and client-related operations

Entry Requirements

I. Official Registration

• The complete name and official registration of the agency involved
• The name and official title of the head of the agency
• The name of the agency executives leading measurement practice

II. Measurement Practice

An outline in power point format as to agency policy regarding measurement practice, including:

• Agency policy about ethical standards of measurement
• Agency policy about educating clients about the importance of measurement
• General outline on what percentage of clients use agency's measurement services
• General outline on key measurement methodologies
• General outline on key measurement tools used
• Overview of any education, awards or training given to agency staff
• Demonstration of any measurement events attended by agency staff or clients
• A case study from 2006 that best represents the agencies measurement work

Notes: Agencies are not required to provide detailed information on specific measurement techniques or any information or strategies proprietary to the agency. However guidelines on best practice within the agency are required for the purposes of evaluation. The case study requirement must be accompanied with written clearance from the client that it may be used for the purposes of evaluation by the awards judging panel.

III. Awards

Agency of the year will receive due recognition for its excellence in measurement best practice. Recognition will include:

• A formal introduction to colleagues across the industry attending awards ceremony
• A certificate and plaque of appreciation for "Measurement Agency of the Year"
• A formal invitation and all-expenses paid visit to a leading measurement summit in the United States
• A full-page advertisement in Campaign honoring the agency winning the award

MEASUREMENT PROFESSIONAL OF THE YEAR

I. Official Registration

The complete name and official registration of the PR professional involved

II. Measurement Practice

A PowerPoint document that accurately represents the innovation and prominent
contribution you have made to measurement practice. This must include:

A general outline of how you view measurement practice in the Middle East
An outline identifying your views on where measurement should be
A case study that outlines the implementation of your methods with emphasis on
innovative approaches and value-based contributions to your client’s interest
A general adherence to the Jack Felton Golden Ruler Awards criteria (enclosed)

Notes: Agencies are not required to provide detailed information on specific measurement
techniques or any information or strategies proprietary to the agency. However guidelines
on best practice within the agency are required for the purposes of evaluation. The case
study requirement must be accompanied with written clearance from the client that it
may be used for the purposes of evaluation by the awards judging panel.

Notes: A team of account managers and executives who collectively worked on a case
study may share an award. Applications are confidential and will not be revealed with
the exception of the winning party. Case studies require authorization from a client.

III. Awards

A formal introduction to colleagues across the industry attending awards ceremony
A certificate and plaque of appreciation for “Measurement Professional of the Year”
A formal invitation and all-expenses paid visit to a leading measurement summit
in the United States
A full-page advertisement in Campaign honoring the professional winning the award