Stream 1 – Jabbah Room
Getting The Basics of Media Intelligence Right
Ben Levine: VP, Global Research & Analytics, Ketchum
Stream 2 – Kajam Room
Media Intelligence Round Table *ARABIC LANGUAGE SESSION*
Mazen Nahawi: CEO, CARMA;
Saad Alrubaiaan: Government Communications Consultant
Stream 1 – Jabbah Room
Putting Theory Into Practice: Demonstrating Best Practice Evaluation In Three Case Studies
Jim Macnamara: Professor of Public Communication, University of Technology, Sydney
Stream 1 -Jabbah Room
Integrating Digital Measurement Into Traditional PR Campaigns
Victor Benady: Global Creative Director, Grayling
Speakers: Jim Macnamara: Professor of Public Communication, University of Technology, Sydney and Visiting Professor, London School of Economics and Political Science
Progress is being made to develop measurement frameworks and metrics. At the same time social and traditional media are evolving and reaching new audiences. How do we build the right measurement programs to plan effectively and achieve actionable insight?
Speakers: Valerie Tan: VP, Public Relations, Social Media and Internal Communications, Emirates Group; Brian Lott: Executive Director, Group Communications, Mubadala; Jim Donaldson: Senior Partner, Regional Director, EMEA & CEO UK, Fleishmanhillard Fishburn; Andrew Bone, Regional Director - Middle East & Africa, Hill+Knowlton Strategies; Panel moderated by Richard Dean: Business Breakfast Presenter, Dubai Eye 103.8
Speakers: Barry Leggetter: CEO, International Association for Measurement and Evaluation of Communications (AMEC)
The Middle East region is unique given the demographics of the population. For almost a decade Asdaa Burson Marsteller have run the Arab Youth Survey to explore attitudes amongst the Arab youth. With this stakeholder group at the forefront of social media growth in the region, what does this mean for the PR industry and how can we measure the effect of campaigns targeting this growing consumer segment
Speakers: Sunil John: CEO, ASDAA Burson Marsteller in conversation with Mazen Nahawi: CEO, CARMA
The Middle East From Brexit to Trump and from the Arab Spring to Latin America’s political upheaval – never has trust in what governments and politicians say and do, been at such a low point. This presentation examines how PR & communications professionals will have to interact with ‘modern tribes’ – collections of people from different backgrounds
coalescing around globalized ideas and common interests – to form a new modicum of dialogue based on credibility and trust.
Speakers: Mazen Nahawi: CEO, CARMA
Much is said about ‘Trusted Advisor’ status and PR getting a seat at the top table, but until we move past basic clipping and counting as measurement and demonstrate the value PR brings to the bottom line, do we really stand a chance of getting that seat? How can we move away from output measures and start to measure outcomes?
Speakers: Barry Leggetter, CEO, AMEC; Ray Eglington: Group Managing Director, Four Communications; Kevin Hasler: Managing Director, BPG Cohn & Wolfe; Panel Moderated by Paul Venn: Commercial Director, CARMA
Automated software solutions might be the easiest and most affordable way to monitor the media, but can technology accurately capture and analyse all content, especially in Arabic? Can you trust technology with your decision-making or, more importantly, your reputation? This panel discusses the applications and boundaries for
automated and human curated media intelligence.
Speakers: Alex Malouf: Vice Chairman, Middle East PR Association; Ben Levine: Vice President, Global Research & Analytics, Ketchum; Victor Benady: Glo bal Creative Director, Grayling; Joyce Baz: Head of Comms, MENA, Google ; Panel Moderated by James Mullan: Partner, Insight Middle East
Very few places have experienced as much change thanks to social media as the Arab world. Not only has it given the people a voice they never had before, but leaders have also been quick to capitalise, with the UAE recently using social channels to announce the new Cabinet. What are the implications for Governments measuring trust? How can they be sure they are getting their message across and what platforms and metrics should they be tracking to get the true story of engagement?
Speakers: Fahad Al Qahtani, CEO, The Corporate Office; Saad Alrubaiaan: Government Communications Consultant ; Thomas Ashby: Board Member, Middle East PR Association; Mazen Nahawi: CEO, CARMA; Panel Moderated By Stef Batory: Senior Comms Advisor, Dolphin Energy
The Networking Reception shall be held at the end of the conference on Day 2. This event gives our delegates the opportunity to meet and network with all conference participants, partners and speakers in a relaxed environment.
Venue: Prefunction Foyer of Constellation Ballroom, The Address Dubai Marina
17:45 – 19:45