About

Innovative communication technologies are altering the dynamics of traditional and online media channels. The lines between production and consumption are blurring and the power of consumers and citizen journalists is evolving. How can we use data and technology to anchor, execute and evaluate PR strategies in the “age of integrated communications?”

This two day event hosted by CARMA brings together industry professionals to discuss the complexities of today’s media platforms and identify relevant and effective measurement tools for online and traditional media.

 

WHO SHOULD ATTEND?

This year’s PR Measurement Summit will be looking at the value of effective measurement for PR and communications professionals across all industries, within the private sector, government and NGOs, all over the world. It’s more than just theory, hear from some of the leading academics, agencies and clients from all over the world about what they are doing to use valuable insights to manage reputation, track complex issues across multiple media, allocate staff resources and determine ROI.

 

Speakers

The PR Measurement Summit brings together practitioners and thought-leaders from client organizations, public relations agencies and research to discuss challenges, trends and best practices.

Partners

Agenda

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08:30 AM
REGISTRATION - COFFEE

09:00 AM
WORKSHOP SESSION 1

Stream 1 – Kajam Room

Putting theory into practice: demonstrating best practice evaluation in three case studies Jim Macnamara: Associate Dean – University of Technology, Sydney

Stream 2 – Jabbah Room

How to sell measurement to your client with three case study examples Jim Donaldson: CEO, UK and Middle East, Fleishmanhillard Fishburn

10:30 AM
COFFEE BREAK

11:00 AM
WORKSHOP SESSION 2

Stream 1 – Kajam Room

How to sell measurement to your client with three case study examples Jim Donaldson: CEO, UK and Middle East, Fleishmanhillard Fishburn

Stream 2 – Jabbah Room

Putting theory into practice: demonstrating best practice evaluation in three case studies Jim Macnamara: Associate Dean – University of Technology, Sydney

12:30 AM
LUNCH

14:00 AM
WORKSHOP SESSION 3

Stream 1 – Kajam Room

Helping de ne a successful PR campaign by introducing qualitative media measurement Paul Venn: Commercial Director, CARMA

Stream 2 – Jabbah Room

Barry Leggetter: CEO, International Association for Measurement and Evaluation of Communications (AMEC)

15:30 AM
BREAK

16:00 AM
WORKSHOP SESSION 4

Stream 1 – Kajam Room

Barry Leggetter: CEO, International Association for Measurement and Evaluation of Communications (AMEC)

Stream 2 – Jabbah Room

Helping de ne a successful PR campaign by introducing qualitative media measurement Paul Venn: Commercial Director, CARMA

17:30 AM
EVENT CLOSES

08:00 AM
REGISTRATION & COFFEE

09:00 AM
WELCOME SPEECH
Mazen Nahawi: CEO, CARMA

09:10 AM
KEYNOTE SPEECH 1
LATEST INTERNATIONAL DEVELOPMENTS IN STANDARDS AND MODELS FOR EVALUATION BREAKTHROUGHS AT LAST

Speakers: Jim Macnamara: Associate Dean - University of Technology, Sydney

09:55 AM
INDUSTRY INSIGHT 1
THE CHALLENGE OF INTEGRATING MEASUREMENT ACROSS TRADITIONAL AND SOCIAL MEDIA

 

Speakers: Mazen Nahawi: CEO, CARMA

10:15 AM
MEASUREMENT CASE STUDY PRESENTATION 1
HOW TO SELL MEASUREMENT TO YOUR BOSS

Everyone knows that aves aren’t the answer and certainly not the only answer. But what is? And how do we convince senior management to invest in qualitative analysis, especially when budgets are tight?

 

Speakers: Jim Donaldson: CEO, UK and Middle East, Fleishmanhillard Fishburn

10:45 AM
BREAK

11:00 AM
PANEL DISCUSSION 1
MEASURING TRUST: THE CHALLENGE FACING MIDDLE EAST GOVERNMENTS AS MEDIA INTEGRATION TAKES EFFECT

Very few places have experienced as much change thanks to social media as the Arab world. Not only has it given the people a voice they never had before but leaders have also been quick to capitalise, with the UAE using social channels to announce the new Cabinet. But how can Governments measure trust online? How can they be sure they are getting their message across and what metrics should they be tracking to get the true story of engagement and infuence?

 

Speakers: Sconaid McGeachin: President & CEO, Africa, Middle East & Turkey, Hill+Knowlton Strategies | Saada Hammad: Regional Director, Memac Ogilvy Public Relations

12:00 PM
MEASUREMENT CASE STUDY PRESENTATION 2
WHAT ABOUT EVENTS & SPONSORSHIP? HOW CAN SUCCESS BE MEASURED?

A lot is said and written about media measurement, but what about events and sponsorships? How can we establish meaningful kpis and track success post event?

12:45 PM
LUNCH

14:00 PM
KEYNOTE SPEECH 2

 

Speakers: Barry Leggetter: CEO, International Association for Measurement and Evaluation of Communications (AMEC)

14:20 PM
INDUSTRY INSIGHT 2

14:35 PM
PANEL DISCUSSION 2
PROTECTING YOUR REPUTATION THROUGH MEASUREMENT

Your reputation is your biggest asset. In many cases it’s your only asset. Many companies and brands spend heavily on establishing and building reputation but not on measurement. Why? And how can the PR industry up its game?

 

Speakers: Simon Buerk: Managing Director, UAE, Blue Rubicon | Alex Malouf: Corporate Communications Manager, Arabian Peninsula, Procter & Gamble

15:45 PM
BREAK

16:00 PM
INDUSTRY INSIGHT 3
IMPLEMENTING MEASUREMENT AT THE HEART OF GOVERNMENT COMMUNICATIONS

 

Speakers: Saad Alrubaiaan: Gov’t Communications Consultant

16:30 PM
PANEL DISCUSSION 3
IT'S CRISIS TIME: HOW SHOULD WE MEASURE ISSUES AND THE IMPACT IF CRISIS HITS?

We all hope it won’t happen to us but one day it might. How should we be tracking and measuring issues and then what happens when the crisis hits? Everyone should have e ective crisis management programmes but how can they be measured?

Speakers: Kevin Hasler: General Manager, BPG Cohn & Wolfe

17:30 PM
CLOSING SPEECH

Speakers: Mazen Nahawi: CEO, CARMA

17:45 PM
CLOSING DRINKS RECEPTION

The Networking Reception shall be held at the end of the conference on Day 2. This event gives our delegates the opportunity to meet and network with all conference participants, partners and speakers in a relaxed environment.

Venue: Blends

17:45 – 19:45

REGISTER

MEPRA /AMEC/ FIBEP
& CARMA CLIENTS

    $100
    Conference

    $450
    Workshop

    $500
    Both

  • Register

STUDENT/
LECTURERS

    $250
    Conference

    $450
    Workshop

    $600
    Both

  • Register

GENERAL
PUBLIC

    $500
    Conference

    $450
    Workshop

    $800
    Both

  • Register

Venue

The Address Hotel,
Dubai Marina, Dubai, UAE

Directions Accommodation

For discounted accommodation rates at the Address Dubai Marina, Select “Special Rates-Group Code” and enter 101216CARM. Only applicable to summit attendees.